In this section, let’s look at some of the statistics relating to the artists that found success on Spotify in the last couple of years. Olivia Rodrigo, BTS, and The Weeknd also have their share of achievements. For example, Bad Bunny had the most streams in 2021. Source: Marketing Mag Spotify artist statistics and factsĪ lot of artists on Spotify have seen their share of success. The goal is to create an ecosystem that supports artists both through audio streaming and ecommerce. For artists, it means they can manage their ecommerce platform from one location. They can then browse through the artist’s product catalog. When a user browses a Spotify channel, they’ll see products associated with an artist. Now Spotify artists can join in on the action. Spotify released statistics showing that the creator economy is estimated to be worth over $100 billion with over 50 million creators. They can launch a full-fledged brand with merchandising opportunities. That way, artists can go beyond sharing music. Spotify partnered with Shopify to give artists more creative freedom.Īrtists on Spotify will now be able to link to their Shopify accounts. For context, Spotify only used to upload 40,000 songs a day back in 2019. By 2022, the company is expected to reach the 100-million milestone. In total, Spotify has over 90 million tracks in its database. It also means that a new song enters Spotify every 1.4 seconds. That amounts to 22 million tracks uploaded in a single year. Spotify confirms through its Co-Head of Music Jeremy Erlich that the company adds 60,000 new tracks in a day. Spotify uploads 60,000 new tracks every day. India is seen as an emerging market with nearly 40,000 shows made using Anchor. That’s 1.3 million out of the 1.9 million shows Spotify has in its pocket.Īnchor’s top five markets-according to Spotify-are the US, Brazil, Indonesia, Mexico, and Great Britain. In total, Anchor powers 70% of Spotify’s podcast catalog. This translates to 1 million shows in Spotify’s 2020 catalog. Spotify says it’s dominating the podcasting market because it managed to acquire Anchor, a podcasting creation software, for $100 million.Ĩ0% of podcasts on Spotify were created using Anchor. Spotify is dominating the podcast market thanks to its Anchor acquisition. In the previous quarter, Spotify only had 172 million premium subscribers. Premium subscribers also grew by 16% YoY to 180 million during the same period. This is also up from the previous quarter’s 381 million users. In its financial report for Q4 2021, Spotify reveals that its monthly active users (MAU) grew by 18% year-over-year (YoY). Spotify grew its monthly active users by 18% in Q4 of 2021. Here are statistics that highlight Spotify’s business-related achievements. It’s also partnering with other companies to boost its podcasts.Īll of these efforts contribute to the success that Spotify is enjoying today. For instance, Spotify artists can now link to an ecommerce page where they sell their merchandise. Its growth can be attributed to the different ways the company is evolving. Spotify’s financial reports show that the company is getting more listeners almost every quarter. It’s been able to gain and sustain its active monthly listeners. Source: Roy Morgan Research Spotify business statistics Who streams using Spotify in Australia? Spotify seems to attract young women under 35 years of age who likely have a full-time white-collar job. Spotify’s biggest rival in that region is YouTube Music with 5.5 million Australian users. But out of all the streaming platforms available, people gravitated to using Spotify.Īs of 2020, 8 million Australians were using Spotify. In Australia, 12.7 million users have started using music streaming services in an average of four weeks - is an increase of 3.7 million from three years ago. And it’s leading its rivals by a significant margin. How popular is Spotify? As it turns out, it’s the most popular around. Spotify is the most-used music streaming service. Here are some of the most interesting statistics and facts on how people use Spotify every day. And it’s also becoming the go-to platform for those that like listening to podcasts. Some gamers would use the Spotify app to listen to music as they play their games. For instance, did you know that some would use Spotify to play music for their pets? As it turns out, a lot of people do according to Spotify user statistics. People have different Spotify listening habits. Spotify usage on TV and game consoles rose by 50% during the pandemic.Eight million Australians choose Spotify as their music streaming platform.13,000 artist catalogs earned at least $50,000 in royalties on Spotify.Spotify grew its monthly active users by 18% in Q4 of 2021 from 381m to 406m users.Spotify uploads 60,000 new tracks every day.Spotify is the most-used music streaming service with a market share of 31%.
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